From 2023, SPIELEWELT Altenburg is to be regarded as an innovative cultural center in which the subject of games can be developed in a tourist, museum and at the same time experience-oriented manner for professional applications. For this purpose, a complete corporate design was developed.
First a logo with matching color palette was developed. In addition to two brochures, posters, multiple advertising materials, a guerrilla campaign, a guidance system and tickets were created by the foundation of the corporate design.
The main design element was an eye. Since SPIELEWELT wants to make the subject of play more tangible again, the complete design refers to the characteristics of a child. The eye was intended to symbolize typical characteristics of children such as the unprejudiced, the curious and the ambitious. As a recurring element in all designs it serves as the primary piece and symbolizes that you can perceive something like a child again.
From 2023, SPIELEWELT Altenburg is to be regarded as an innovative cultural center in which the subject of games can be developed in a tourist, museum and at the same time experience-oriented manner for professional applications. For this purpose, a complete corporate design was developed.
First a logo with matching color palette was developed. In addition to two brochures, posters, multiple advertising materials, a guerrilla campaign, a guidance system and tickets were created by the foundation of the corporate design.
The main design element was an eye. Since SPIELEWELT wants to make the subject of play more tangible again, the complete design refers to the characteristics of a child. The eye was intended to symbolize typical characteristics of children such as the unprejudiced, the curious and the ambitious. As a recurring element in all designs it serves as the primary piece and symbolizes that you can perceive something like a child again.
From 2023, SPIELEWELT Altenburg is to be regarded as an innovative cultural center in which the subject of games can be developed in a tourist, museum and at the same time experience-oriented manner for professional applications. For this purpose, a complete corporate design was developed.
First a logo with matching color palette was developed. In addition to two brochures, posters, multiple advertising materials, a guerrilla campaign, a guidance system and tickets were created by the foundation of the corporate design.
The main design element was an eye. Since SPIELEWELT wants to make the subject of play more tangible again, the complete design refers to the characteristics of a child. The eye was intended to symbolize typical characteristics of children such as the unprejudiced, the curious and the ambitious. As a recurring element in all designs it serves as the primary piece and symbolizes that you can perceive something like a child again.
From 2023, SPIELEWELT Altenburg is to be regarded as an innovative cultural center in which the subject of games can be developed in a tourist, museum and at the same time experience-oriented manner for professional applications. For this purpose, a complete corporate design was developed.
From 2023, SPIELEWELT Altenburg is to be regarded as an innovative cultural center in which the subject of games can be developed in a tourist, museum and at the same time experience-oriented manner for professional applications. For this purpose, a complete corporate design was developed.
From 2023, SPIELEWELT Altenburg is to be regarded as an innovative cultural center in which the subject of games can be developed in a tourist, museum and at the same time experience-oriented manner for professional applications. For this purpose, a complete corporate design was developed.
First a logo with matching color palette was developed. In addition to two brochures, posters, multiple advertising materials, a guerrilla campaign, a guidance system and tickets were created by the foundation of the corporate design.
The main design element was an eye. Since SPIELEWELT wants to make the subject of play more tangible again, the complete design refers to the characteristics of a child. The eye was intended to symbolize typical characteristics of children such as the unprejudiced, the curious and the ambitious. As a recurring element in all designs it serves as the primary piece and symbolizes that you can perceive something like a child again.
Philipp Porsiel | Graphic Designer Berlin | all rights reserved - 2023